To launch même.skateboarding, a new initiative from même. kidswear, we developed a campaign that inspires kids in Los Angeles to take up skateboarding while reinforcing the brand’s commitment to accessibility and community support.

Rooted in the city’s rich skate culture, the campaign captures the energy and freedom of skateboarding through authentic, real-world storytelling. Working with young skaters from diverse backgrounds, we created dynamic visuals and motion content that celebrate self-expression, perseverance, and the joy of skating.

Beyond brand storytelling, the campaign highlights même.‘s mission to give back—offering skateboards and clothing to underprivileged kids in LA, ensuring more young people have access to the sport. The result is a campaign that not only amplifies même.skateboarding’s launch but also cements the brand’s role in fostering the next generation of skaters.