For the global launch of the new Square Handheld device, Related partnered with design studio BUCK to produce a suite of launch assets that blended lifestyle storytelling with CG product visuals.

The five-day production in Los Angeles included both real-world lifestyle scenarios and a studio-based shoot, designed to capture the Square Handheld device in action and highlight its seamless integration into modern small business environments. Our focus was on grounding the product in real human stories while complementing the elegant animated renders developed by BUCK.

The result was a cohesive visual campaign that spanned motion and photography, combining practical lighting, natural performances, and stylized product moments with high-end motion design. The final assets were used across Square’s global launch campaign, including digital, retail, and social media platforms, bringing the Square Handheld device to life in a vibrant, relatable, and visually rich way.