NARRATIVE FRAMEWORK

We found that the strongest partner stories follow a consistent underlying structure. An end to end storytelling system with a clear, repeatable rhythm. While each story naturally differs in scale, industry, and organisational complexity, the narrative foundation remains the same.

Every story is shaped around the following progression:

1—The problem/opportunity that required innovation

2—The breakthrough that changed the landscape

3—The people behind the progress

4—The role Microsoft played in enabling the work

5—The impact that can be seen and felt

6—And what this unlocks next

This framework keeps stories clear, consistent, and scalable, while allowing each partner to remain distinct. The system runs across six connected phases, from first conversation to long term evolution. Each phase builds on the last, ensuring continuity, efficiency, and clarity at scale.