même.
Lowriders

FROM GRANDPARENTS AND PARENTS TO KIDS ‘24 CAMPAIGN
ABOUT


We've been working with Los Angeles-based kidswear brand même. to develop new campaign creative. Recently, we started a new feature focusing on parents and grandparents and the passions they want to share with their kids and grandkids. For the first in the series, we met up with 'Speedy' from the Showtime chapter of the lowrider community here in LA and spent time with him and his four grandkids and their cars. The series will explore the 'passing down' of culture and heritage, reflecting the brand's core message of 'sharing clothes from brothers to sisters' and the communal experience of family and sustainability in fashion.



SHOT ON LOCATION IN DOWNTOWN LOS ANGELES



 
LOS ANGELES & LONDON
CLIENT: MEME.
CREATIVE DIRECTOR: ANTHONY SOSA
DESIGNER & STYLIST: REINA ACAB
DIRECTOR & PHOTOGRAPER: GEORGE CHEVALIER LEWIS 
DP: TYLER WATT