INTRODUCTION

Over the last year, Related has worked closely with Microsoft and its partners to develop a series of customer evidence films that highlight the businesses, their technologies, and their relationship with Microsoft.


This work has taken us around the world, spending time with founders, engineers, researchers, and developers. Listening to how they describe their innovations, the value they are seeing from the Microsoft partnership, and what growth looks like in an increasingly fast-moving and complex environment.

 

Through this process, a clear opportunity has emerged. There is scope to go deeper with partner stories and to evolve how they are captured and told.

The experience has been rapid and rich in learning. It has revealed a clear opportunity to strengthen and modernise Microsoft’s customer evidence storytelling, and to support future video and editorial work through a more intentional, scalable, and engaging approach.