Fans POV—Social Content for Footballco

A pitch for a social forward video content series.

Football is more than what happens on the pitch. It’s in the chants, the colors, the people, and the energy that builds before, during, and after the match. This series is designed to give Footballco a regular stream of authentic, social-native content captured from inside the stands and around the stadium—the moments fans themselves live for, and the ones they want to share.

Fans POV is about shifting the lens away from highlights and match footage, and focusing on the experience of being there. The tension in the air before kickoff, the tifos and flags unfurling, the roar of a goal, the celebrations that ripple through the stands.

Shot entirely on iPhone, this approach feels agile and raw while maintaining a sense of craft and composition. It’s a way to deliver football’s atmosphere straight into the heart of Footballco’s channels.

At the core is a weekly or bi-weekly “Game of the Week” series, built around MLS and NWSL fixtures.

Each game becomes a canvas for capturing the unique rituals and culture that surround it: fans marching to the ground, families arriving in jerseys, banners rising, the floodlights coming alive. The content is designed specifically for Instagram Stories, Reels, TikTok, and other short-form platforms, where Footballco already thrives and where fans expect immediacy and authenticity.




—A library of 20-30 short-form clips per game, all shot vertically and story-ready


—A polished story edit (30–60 seconds) pulling the matchday into a single narrative sequence


—Optional add-ons: fan vox pops, portraits, or behind-the-scenes imagery

The reason this works is simple: it feels real. Shooting on iPhone keeps the process agile and low-key, blending seamlessly with the type of content fans already create themselves, while still bringing in a level of artistry and consistency. The focus is on details that broadcast cameras miss—the way flags ripple in the air, the glow of flares, the intensity on faces, or the quiet anticipation before kickoff. This consistency builds a rhythm across the season, giving Footballco not just isolated content drops but an ongoing narrative pulse.

EXAMPLE SCENARIOS


—El Tráfico in Los Angeles—derby drama, chants, tifos, and supporter marches

—NWSL and USWNT fixtures—grassroots energy, kids with signs, vibrant women’s football culture

—MLS Playoffs—moments of high tension, euphoric celebration, and heartbreak in equal measure

Each game functions as a self-contained shoot. With a minimal footprint, we capture the ebb and flow of the matchday experience, delivering a rich selection of assets within days.

This ensures Footballco has fresh, relevant content tied directly to the rhythm of the football calendar. When needed, we can also tap into a trusted creative network to run multiple captures across different matches or regions simultaneously, building volume without sacrificing intimacy.

BUDGET & SCALABILITY


—$1,000-$2,500 per game, covering capture, edit, and delivery (higher budget for interviews / talking heads)


—Travel, tickets, and matchday expenses billed separately


—Scalable to multiple matches at the same time using a global creative network


—Extendable beyond matches to festivals, supporter events, training sessions, or spotlights on players and clubs


—Global potential: consistent tone and approach across Footballco’s international footprint

Footballco already sits at the center of global football storytelling. This series strengthens that position by cementing its authority within fan culture.

It provides a regular, reliable rhythm of original content that connects directly with fans’ experiences, while also building clear value for brand partners and sponsors who want to be embedded authentically in football culture. It’s cost-effective, scalable, and designed to meet the pace and tone of today’s football audience.

Fans POV is not about match highlights. It’s about capturing the heartbeat of the game—the atmosphere, the anticipation, the joy, and the heartbreak that only fans in the stands can feel. With Footballco’s reach and influence, these stories can travel far beyond the stadium walls, making Footballco the natural home for authentic, fan-first matchday storytelling.