With this approach, Microsoft gains a unified partner storytelling language, emotionally grounded and documentary led narratives, and a consistent film series across global partners.

The system delivers measurable engagement, ongoing optimisation, and a cost efficient model designed for scale and agility.

We see a strong opportunity to establish a consistent, branded look and feel for future customer evidence videos, make better use of the assets created across multiple platforms, and deliver work that feels modern, credible, human, and built to last.