This series was developed alongside Microsoft’s introduction of Copilot in healthcare, extending the conversation beyond product and into lived experience.

Filmed across the US, the work follows individuals in their own environments—at home, in moments of care, and within the rhythms of daily life. The films centre on people rather than technology, observing how these tools are introduced, interpreted, and gradually integrated over time.

Created in close collaboration with Microsoft AI, the project was conceived as a set of intimate, documentary portraits. A small-footprint approach allowed for proximity and trust—working with natural light, minimal intervention, and an emphasis on conversation rather than direction.

While the wider campaign speaks to capability and potential, these films focus on something quieter: the human experience of change. Not as a finished outcome, but as something ongoing—shaped through use, context, and individual need.