We partnered with Los Angeles based kidswear brand même. to develop a new campaign series that highlights the passions parents and grandparents pass down to younger generations. The first story features 'Speedy' from LA’s Showtime lowrider community, spending time with his four grandkids and their cars. The series explores themes of cultural heritage, family, and sustainability—echoing même.'s core message of sharing clothes between siblings and celebrating generational connection.